Precisely because we use them in our daily lives, we want them to be comfortable and long-lasting.

At NAYULA, from the design and materials right through to the colours, we create each product with a specific reason behind every aspect.

Over the next three instalments, we will be introducing NAYULA’s commitment to craftsmanship, aspects that are not always apparent simply by looking at the products.

The first one : on “Design”

One of the things we prioritise when developing Product is testing it out in practice.

Whether it’s bags or shoes, we test the samples by actually using them on a daily basis to check their usability and comfort, and make repeated adjustments.

Find Perfect Fit through Everyday Use

We actually use the finished samples of our bags in our daily lives.

By carrying them around with our belongings inside, we check which size is the most practical, and we continue to make and test samples time and again without compromising until we arrive at a fully satisfied size.

Can’t tell just by looking, realise how easy it is to use with pack belongings.

By using the products ourselves in our daily lives, we seek to find that ‘perfect balance’.

Comfortable with a cut-line that flatters the feet.

We do the same with shoes. We try on the samples to check them out.

In Singapore, where it rains frequently and the climate is hot and humid, we carry out trial fittings every day.

We check everything how easy the shoes are to slip on and off in everyday life.

And adjust the sizing and specifications accordingly.

Another aspect we prioritise in our shoes designs that the feet look their best when the shoes are actually worn.

A cut that looks beautiful when you slip your feet in, combined with comfort.

We value both of these qualities.

Timeless Design

When considering design, the most important matters is that our products are cherished and used for many years to come.

We base our designs on styles that are not overly influenced by trends, whilst incorporating trends in just the right measure.

Durability and the joy of styling fashion items.

We design our products whilst striking a balance between these two elements.

We actually use and try on the samples to test them.

Through an adjustments, we aim to create products that remain comfortable to use in everyday life.