Natural Circulation

Green products, free from artificiality


The name “NAYULA” was derived from the words “natural”, “yuzen” (“relaxed” in Japanese), and “land”, which represents Life.

We are constantly striving to provide our customers with natural, environmentally friendly,and sustainable products that they can invest in.


NAYULA seeks to create simple, comfortable footwear for day-to-day life. Inspired by Nature and the spiritual teachings of yoga, our ethical designs make use of eco-friendly materials and reflect the colours of the natural environment.

NAYULA’s clean silhouettes complement everyday outfits and endure beyond seasonal trends to maximise the use of our footwear and reduce their impact on the environment.


Firmly rooted in Nature, NAYULA rejects the use of polyurethane (PET) in our footwear. Our cow and goat leathers are ethically sourced by-products from cattle raised for consumption in Bangladesh, ensuring that this precious resource is maximised while avoiding adding to manmade waste to the environment.

NAYULA products are fully produced in Bangladesh. With a predominantly Muslim population, all of our materials and processes adhere to Halal guidelines and are Muslim friendly. 


NAYULA footwear feature durable jute insoles and uppers. Jute is a natural fibre extracted from the bark of the jute vegetable plant. A long, soft and shiny fibre that is one of the strongest fibres in the world, it is also native to Bangladesh, reducing the environmental impact of our material sourcing.

The production process of NAYULA shoes is all natural. As we do not use glue, chemicals, or machine press our shoes, our insoles are softer, more flexible, and more comfortable to wear.


"NAYULA brand founder, Hideko Baba, has been working with several footwear manufactures in Bangladesh since 1998 to produce footwear for sister brand, Hands 8 Trading PteLtd. On the process of them, learning that there are a lot of children in Bangladesh that are not able to attend school due to family and financial reasons, Hideko want to give back to the community.

NAYULA is committed to being an ethical and responsible brand by partnering manufacturers.   that abide by the amfori Business Social Compliance Initiative (BSCI) Code of Conduct. Built upon international conventions such as the Universal Declaration of Human Rights, the Children’s Rights and Business Principles, the BSCI Code of Conduct influences enterprises to improve working conditions in the supply chain. By working with strategic and ethical partnerships,want to give back to the community.