Natural Goodness to Everyday Comfort — NAYULA’s Ingredients Philosophy —

Precisely because we use them in our daily lives, we want them to be comfortable and long-lasting.

At NAYULA, from the design and materials right through to the colours, we create each product with a specific reason behind every aspect.

Over the next three instalments, we will be introducing NAYULA’s commitment to craftsmanship, aspects that are not always apparent simply by looking at the products.

The Second one : on “Materials”

Do also consider the origin of the ingredients.

At NAYULA, out of consideration for the environment, we endeavour choose natural and recycled materials wherever possible.

Furthermore, we place importance not only on the materials, also on ‘where they come from’.

One approach is ‘local production for local consumption’ We are looking to minimise the impact of transport as much as possible.

By making use of what naturally grows in the region where production takes place, or materials that are already produced locally, wherever possible.

However, when choosing materials, it's not environmental considerations only important factor.

Shoes are subjected to considerable force with every step.

Bags too, need to be strong enough to withstand the weight of their contents.

There are very few materials that, whilst being natural are strong enough to withstand daily use.

It was during this process that we came across Bangladesh, a country with a thriving jute and leather industry.

Natural materials and the strength essential to any product. It was our search for materials, whilst cherishing those two values that led to the creation of NAYULA products.

Jute that is environmentally friendly right from the cultivation stage.

One of the materials NAYULA holds dear is jute, a natural fibre.

Jute is a fast-growing plant that can be harvested within a relatively short period. During its growth, it absorbs carbon dioxide through photosynthesis.

And depending on the growing conditions, can sometimes be cultivated using rainwater.

Furthermore, as a natural fibre jute is biodegradable, making it a material that is gaining attention for its environmental benefits.

In fact, Among the plants in the jute family is one commonly known as ‘moroheiya’, which is a familiar part of our daily lives.

In NAYULA, we select our materials whilst taking into account the characteristics of these plant-based materials.

The properties of jute that make it ideal for life in hot and humid climates.

Jute is a natural fibre with excellent moisture-absorbing and breathable properties.

It is a material well-suited to the hot and humid climates of Singapore and Indonesia.

In hot regions, people often find themselves wanting to go barefoot rather than wear socks.

Espadrilles made from jute are designed to absorb and release moisture caused by sweat, ensuring they remain comfortable even when worn barefoot.

At NAYULA, we are committed to using jute even in the insoles of our espadrilles.

Whilst some customers have said that jute insoles can feel a little scratchy,switching to leather insoles would mean we could not fully utilise the moisture-absorbing and breathable properties that jute offers.

In fact, we have received a great deal of positive feedback regarding the comfort of our jute insoles.

We ensure that the inherent qualities of the material translate directly into a comfortable wearing experience.

The strength of jute, which is also utilised in bags

The appeal of jute lies not only in its moisture-absorbing and breathable properties.

One of its key features is its high fibre strength and resistance to losing its shape.

At NAYULA, we make the most of these characteristics of jute in the creation of our bags.

Precisely because bags are used to carry belongings on a daily basis, we place great importance on the inherent durability of the material itself.

We aim to create products that allow you to enjoy the unique texture of this natural material whilst ensuring they can be used day in, day out.

We create our products whilst upholding these two values.

Crafting products to enjoy the benefits of natural materials for many years

It is important to prioritise not only environmental considerations, also comfort and durability. At NAYULA, we continue to create products that make the most of the benefits of natural materials, ensuring they are comfortable to use every day and built to last.

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